Native Renewable Workforce Program Marketing Services

Project Description

The Native Renewable Workforce Program (NRWP) aims to equip the Native community in
Portland with the knowledge and skills necessary to acquire careers, pathways, and workforce
opportunities in the solar and renewable energy workforce. This program will be carried out in
partnership with Clackamas Community College (CCC) and GRID Alternatives.
The primary objectives of this RFP are to solicit proposals from qualified marketing firms to
provide comprehensive marketing services for the NRWP. The selected firm will be responsible
for the development of various
Project Summary
The Native Renewable Workforce Program (NRWP) project will equip the Native community in
Portland with the knowledge and skills necessary to secure family-wage jobs in the solar and
renewable energy workforce. The result will be that we open doors and opportunities for Native
individuals and accelerate our community’s transition to a clean energy future. Key project
activities include: training individuals on the full suite of necessary knowledge and skills,
including solar and renewable energy planning, design, installation, project development, and
operations; supporting program participants with wraparound supports to facilitate full
engagement in the coursework; providing access to a professional network to increase social
capital; offering one-on-one coaching for in-depth, relational support; and, giving participants
hands-on experience through fully-funded solar installation projects for Native homeowners in
the Portland Metro region.
The program will begin with a three-week Installation Basics Training, hosted by GRID
Alternatives. This introduction to solar will cover a wide range of issues, including safety,
construction, electricity, site evaluation, career opportunities, and more. The goal of the
Installation Basics Training Program is to give participants a high-level overview of what they’ll
be learning during their upcoming courses, help them enroll in CCC’s program, and begin
developing plans to ensure each participant’s unique needs are addressed so that they can fully
engage in the program. NWNC will enroll up to 60 participants in the three-week program, with
the goal of having as many as possible move on into the CCC program.
After the three week program, participants will enroll in CCC’s Renewable Energy Technology
(RET) program, with the option of enrolling in either a six-month certificate program or two year
Associates of Applied Science degree program. These courses provide holistic and
comprehensive training on the knowledge and skills necessary for the installation, configuration,
and maintenance of solar and other renewable energies.

Project Requirements

A. Company Background: Provide an overview of your marketing firm, including relevant experience, expertise, and previous projects related to clean energy or workforce development programs. B. Approach and Methodology: Outline your approach to developing the requested deliverables, including strategies for engaging the target audience and achieving the program’s objectives. C. Work Plan and Timeline: Present a detailed work plan with key milestones and a timeline for the completion of each deliverable. Clearly indicate the proposed start date and duration of the project. D. Budget and Cost Proposal: Provide a breakdown of costs for each deliverable and any additional services. Include information on pricing structure, payment terms, and any potential discounts or incentives. E. Team Composition: Identify the members of your project team and their respective roles and responsibilities. Highlight any relevant qualifications, certifications, or expertise.

Bidder Instructions

Proposals will be evaluated based on the following criteria: ● Demonstrated experience and expertise in marketing, particularly in the clean energy or workforce development sectors. ● Creativity and innovation in developing marketing materials and strategies. ● Clarity and feasibility of the proposed approach and work plan. ● Cost-effectiveness and value for money. ● Ability to meet the needs and requirements of the NRWP program.

Bid Documents


A. Development of a Clean Energy Webpage: Design and develop a user-friendly webpage that effectively communicates the goals, objectives, and benefits of the NRWP. The webpage should highlight program activities, student resources, testimonials, and success stories. B. Clean Energy Handout Materials: Design and produce print-ready handout materials (e.g., brochures, flyers) that provide essential information about the NRWP, including program overview, curriculum details, enrollment process, and contact information. C. Social Media Templates: Create visually appealing and engaging social media templates (e.g., graphics, posts) for various platforms (e.g., Facebook, Instagram, Twitter) to promote the NRWP and engage with the target audience. These templates should align with the program’s branding guidelines and messaging strategy. D. Assistance with Communication Integration: Collaborate with NWNC and other partners to ensure seamless communication and coordination across all marketing channels. Provide strategic guidance and support to integrate messaging and branding efforts effectively.

Additional Information

Contact Information: For inquiries or additional information regarding this RFP, please contact Sahalee McFarland at Confidentiality: All information provided in response to this RFP shall be treated as confidential and used solely for the purpose of evaluating proposals. Disclaimer: NWNC reserves the right to reject any or all proposals received in response to this RFP and to negotiate separately with any source whatsoever in any manner necessary to serve the best interests of the NRWP program. We look forward to receiving your proposals and partnering with a qualified marketing firm to promote the Native Renewable Workforce Program effectively.

Important Info

Project Contacts

Primary: Sahalee Mcfarland



Bid Deadline

04:59 pm

Request Deadline

04:59 pm

Expected Start Date

Expected Finish Date