Get ready to fill in the gaps no one warned you about. This crash course breaks down the real-world questions every entrepreneur faces — the ones that rarely get clear answers. From choosing your business structure to understanding your finances, managing expenses, and preparing for taxes, you’ll walk away with practical clarity you can use right away. Come ready to take notes — we’re covering a lot, and you’ll leave with the tools to make confident, informed decisions in your business.
The webinar presentation will take place from 12:00 – 1:00pm, with an optional Q&A session from 1:00 – 1:30pm.
You’ll learn how to:
- Understand which business structure fits your goals — and what each means for how you operate and pay yourself
- Separate personal and business finances with ease — including what really counts as a business expense and how to track it without stress
- Read and use your financial reports — know the difference between a Profit & Loss and a Balance Sheet, and why both matter
- Think strategically about your money — from projecting revenue when income varies to navigating credit, funding, and local tax obligations with confidence
Who Should Attend: Whether you’re just starting out or have been in business for years, this webinar is for small business owners who want to finally make sense of the financial and operational basics that often get overlooked.
About the Facilitator: This workshop will be facilitated by Audrey Heesch from The Graceful Penny. Audrey is a non-tax accountant, entrepreneur, and lifelong numbers enthusiast who specializes in making complex financial topics approachable for small business owners. With a background in Finance from Boise State and years of hands-on bookkeeping experience, she brings both technical expertise and heartfelt compassion to her work. Audrey is driven by a deep belief in kindness, empowerment, and helping others feel confident in their financial decisions.
