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Purposeful Positioning: Connecting With Your Ideal Client

July 16 @ 12:00 pm - 1:00 pm


Join us for an engaging one-hour webinar designed to teach strategies for identifying and connecting with your ideal client. In today’s competitive landscape, understanding your target audience and articulating your unique value proposition is more important than ever. This session will focus on how to create key messaging that resonates with your audience and sets you apart from the competition. Through interactive discussions, attendees will learn techniques to attract and retain their ideal customers by aligning their company’s strengths with market needs. You will leave this presentation with actionable insights that will elevate your marketing strategy.

This webinar will be hosted in partnership with Cody Galloway, the founder of Proper Strategy. Cody Galloway has 15 years of experience as a Senior Account Executive and marketing professional in Portland and served as a Partner at Harlo Interactive for 10 years. He recently completed his MBA from the University of Oregon, enhancing his years of real-world experience helping small and medium-size businesses overcome their most pressing challenges. Cody is passionate about finding the perfect harmony between business, branding, and creative production to help clients achieve success and build a business that works for them.

Key Takeaways:

  • Ideal Client Profile: Learn how to define your ideal client profile to ensure precision in your communications.
  • Value Proposition: Gain insights on distilling the core benefits of your product or service into a compelling value proposition which speaks directly to what your ideal client is seeking.
  • Differentiation Strategies: Discover how to showcase your key differentiators, ensuring your message cuts through in a crowded market.

Who Should Attend:
Entrepreneurs, small business owners, and anyone interested in enhancing their business marketing strategies.

Don’t miss this opportunity to gain practical tools and strategies that will help you connect with your ideal clients more effectively and drive your business growth. Register today!


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July 16
12:00 pm - 1:00 pm