Demystifying AI: Legal & Marketing Insights for Everyday Business
In this dynamic 60-minute interactive webinar, legal expert Lindy Laurence of Rational Unicorn Legal Services and business advisor Roxanne Best break down how AI can support small business owners in both legal and marketing efforts. Learn how to responsibly and effectively use AI for contracts, brand strategy, content creation, and more—without losing the human touch or legal integrity. Whether you’re just getting started with AI tools or looking to sharpen your existing strategy, this session offers real-world insights, cautionary tips, and practical tools for everyday use.
Key Takeaways:
- Understand the Basics – Get familiar with essential AI concepts like Large Language Models (LLMs), prompting, generative AI, and automation.
- Legal Cautions & Opportunities – Use AI to draft legal templates and summarize documents, but never rely on it as legal advice—always consult a professional.
- AI for Smarter Marketing – Tools like Jasper and Canva’s Magic Write can help create content, but your brand voice should shape the final message.
- Where Law Meets Marketing – Use AI to support contracts, policies, and ethical practices—especially for freelancers and creative partnerships.
- Transparency is Key – Be upfront about AI use in your business, and balance automation with personal expertise.
